Solving Information Loss in Merchandising Once and For All

Information loss used to be an inevitable consequence of retail merchandising. With many field reps performing a number of tasks on each one of the stores in their individual territories, it is easy to see how the amount of data collected on the field grows exponentially and is, therefore, increasingly difficult to handle and more subject to information loss.

Mobile merchandising software is the ideal solution to information loss in retail merchandising. When businesses implement a mobile merchandising software solution, they prevent information loss in the following stages of data processing:

 

• Data collection
  It is easy to see how information can get lost in traditional pen-and-paper merchandising. With mobile merchandising software, field reps perform tasks such as filling out forms and taking pictures in their mobile devices, leading to less misunderstanding and mix-ups.
  
  
• Data transcription
  With mobile merchandising software, there is no data transcription. The information goes directly from the rep’s mobile device to data storage, meaning that there is no information loss due to time gaps between data gathering and transcription or due to issues such as miscommunication between rep and transcriber.
• Data storage
  A state-of-the-art mobile merchandising software uses Cloud storage. Cloud technologies such as Google Cloud are the safest choice when it comes to data storage, simply because of the safety layers that these systems provide in addition to the worldwide data access allowed by them. This means that there is no data loss because of hard-copy file misplacement or system failures.

VisitBasis is a complete mobile merchandising software solution that runs in the Cloud. It is made for both Android and iOS tablets and smartphones, is extremely easy to deploy, and you can try it completely free. Just register at www.visitbasis.com, download free VisitBasis App on Google Play or App Store and solve merchandising information loss once and for all.

 

Promotion Optimization Institute Report Acknowledges VisitBasis as an “Affordable, Rapidly Deployed” Solution to Retail Execution

Miami, FL – VisitBasis, the startup mobile retail execution solution provider from Hallandale Beach, FL, has been included among the 20 representative providers of retail execution technology evaluated by the Promotion Optimization Institute (POI).

The POI Retail Execution Vendor Panorama 2016 report is a detailed analysis by the POI of the retail execution technology market and its vendors, including Accenture, SAP, and StayInFront, among others.

VisitBasis is evaluated in the report as being “a low cost and largely do-it-yourself solution with a global footprint” and “a starting point for affordable, rapidly deployed, and integrated on your own… merchandising solutions”.

“We feel that the POI Retail Execution Vendor Panorama 2016 captured the essence of what VisitBasis aims to bring to mobile retail execution: Simplicity and affordability, with global reach”, says Sergey Gorbunov, VisitBasis CEO. “As we continually improve our application, we will use this document as a roadmap to further providing exceptional mobile retail execution solutions. It is an honor to be included in a report by such an industry-leading organization.”

The complete POI Retail Execution Vendor Panorama 2016 report can be downloaded at http://poinstitute.com/wp-content/uploads/2016/06/POI-Retail-Execution-Vendor-Panorama-2016-FINAL-1.pdf.

For more information on the Promotion Optimization Institute, visit www.poinstitute.com.

About VisitBasis Tech, Llc.
VisitBasis is a B2B software-as-a-service (SaaS) company specialized in the development of cost-effective, cutting-edge and comprehensive mobile solutions that aim to increase sales and reduce costs, improving the bottom-line of businesses that rely on field professionals. The key benefit of VisitBasis app is to optimize retail execution, merchandising, field marketing, mobile data collection, retail audits, territory management, sales rep planning, tracking sales, mobile staff management, electronic product catalog, sales enablement, among others, especially in the consumer product goods (CPG) and fast-moving consumer goods (FMCG) industries.

What to Look for in a Mobile Retail Audit Solution

Recurring retail audits – or follow-ups, as they are also called in the industry – are the backbone of CPG (consumer product goods) field marketing. Field reps perform regular visits to stores to verify whether their assigned products are in-stock, are being displayed according to the category planogram, or are appropriately priced, for instance.

Mobile retail audits have revolutionized the industry. Before, field reps had to use the traditional clipboard and carry mounds of paper around, then transcribe the information onto a computer. With mobile retail audits, reps can perform their assigned tasks on their smartphones and tablets, saving a tremendous amount of time and paper.

However, to fully fulfill the needs of field marketing teams, mobile retail audit solution must be able to:

• Provide planning and scheduling capabilities that allow for change of plans, such as a rep covering another’s territory during vacations, for instance.
• Capture not only alphanumeric answers but also photos and signatures in customizable forms.
• Work online and offline, so reps can perform the mobile retail audits even if there is no cell phone coverage or WiFi.
• Track the location where field reps performed their assigned tasks to prevent fraudulent check-ins.
• Notify management and other stakeholders of mission-critical tasks or visits, such as when an out-of-stock has been detected or a key location has been visited.
• Provide an instant analytics tool that allows for unlimited periodic reporting on mobile retail audits.
• Work seamlessly across Apple and Android mobile devices so field reps can use their existing equipment.

VisitBasis is a complete mobile retail audit solution that provides all of the above benefits, among many others. See today how VisitBasis can help your organization implement mobile retail audits: Sign up for a free trial or schedule an online demo.

 

3 Top Reasons Why Mobile Technology has Become a Must-Have in Retail Merchandising

In the past few years, mobile technology has caused a revolution in retail merchandising, to the point it is now indispensable. Here are the top reasons why mobile merchandising has become a must-have in retail:

1. Access to information at the point-of-sale: With mobile merchandising, reps can have immediate access to a multitude of information, from category and product presentation to detailed store data. This means knowing the store manager’s name or accessing the location’s specific planogram without having to go through paperwork or making phone calls. Instead, mobile merchandising apps give instant access to these critical pieces of information with just a couple of taps and swipes.
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2. No more admin people or tasks between reps and management: With a “legacy” merchandising system in place, throughout their workday, field reps collect merchandising information at the POSs, then either file reports online or send their paperwork to a person who will do it. This extra step means that information can get lost or misread, and that a lot of time has passed since the potential detection of a problem and its resolution. Mobile merchandising eliminates the intermediaries between data collection and analysis, so category managers can be on top of what is happening at the points-of-sale.
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3. Quality and precision of information collected: A top-of-the-line mobile merchandising system allows decision makers to design custom forms and request the exact information needed, with little room for guessing or interpretation errors. It is also possible to capture photos and signatures and the data will be GPS- and time-stamped, making sure it was collected at the right place and time.

Want to see a mobile merchandising system in action? Watch the below video and schedule a live demo today!

Learn more about VisitBasis Mobile Merchandising and sign up for a free trial.

What constitutes an Executed “visit” when using VisitBasis Retail Execution Mobile App and Software?

You might be really interested in getting started with VisitBasis Mobile Retail Execution App and Software but you might also find yourself a little bit confused with our terminology. So, we are here today to clarify the meaning of “visits,” when we use it in regards to VisitBasis mobile merchandising app.

As you know, when you use VisitBasis Retail Execution Mobile App and Software, you will “Pay as you Go,” which means you will only pay $0.20 per executed visit.

What’s an executed visit?

An executed visit, simply indicates that when you VisitBasis Retail Execution Mobile App and Software, you were able to complete a task. Whether it was assigning territories/store visits to your outside sales team. Adding tasks or field actives for sales reps. These examples better represent tasks that are performed by office managers or supervisors.

However, other examples of executed visits on VisitBasis Retail Execution App and Software when utilized by outside sales agents, include:

• Data Collection
• Photos
• Orders
• Returns
• Audits
• Surveys
• E-signatures
• and more!

In short, when outside sales reps complete any of the tasks listed above my utilizing VisitBasis Retail Execution App then they have executed a visit, which will only cost $0.20, which is utterly affordable, considering that we are speaking of a highly advanced merchandising app.

Start using VisitBasis Retail Execution Mobile App and Software today! Sign up now and have access to the most comprehensive and cost effective, mobile merchandising app in the market!

“Pay as you Go” NOW when you Sign Up with VisitBasis Mobile App

VisitBasis merchandising mobile retail execution application has already made a name for themselves, as VisitBasis it the most cost effective mobile merchandising app, that also, offers the most technologically advanced features to their users.

The VisitBasis team truly trust the capabilities of their application. For this reason, it is offered to merchandising professionals and outside sales reps at a very low cost, despite the high quality fears and tools that VisitBasis offers its users.

Read our press release right here: 

VisitBasis Unveils the Only Pay-As-You-Go Mobile Retail Execution Solution on the Market

However, now – the VisitBasis team/techs have taken it upon themselves to make the VisitBasis mobile merchandising app more tangible for users than ever before. You see, you can now “Pay as you Go!” And, yes, it means exactly what it implies… VisitBasis users will only pay for executed visits at a whopping – 20 cents!

There has never been a more high quality, mobile merchandising app that is this cost effective. In fact, you will not find any other merchandising and retail execution app that allows you such flexibility in payments and/or usage without a start-up fee, contract and the likes…

If all this wouldn’t suffice, if you are new to VisitBasis mobile app, you will be happy to learn that right now when you sign up as a new user on VisitBasis mobile app, you will receive a $50 credit, which will allow you to decide whether you want to proceed with VisitBasis mobile app or not.

We are confident that you will become loyal VisitBasis users, as we have designed a high quality app, that can handle all merchandising activities. Start today!

VisitBasis offers High Quality Cloud and GPS Technologies!

It is no wonder why so many merchandising experts and their sales teams begin and continue using VisitBasis mobile merchandising application – the leading, most cost effective and technologically advanced mobile retail execution application…

For starters, VisitBasis is a downloadable mobile app that works with most mobile devices, such as – Smartphones, Androids, Tablets, iPads and iPhones. VisitBasis mobile app allows merchandising professionals to become completely mobilized as VisitBasis offers its users all the tools and features that may be needed on a retail visit.

Moreover, VisitBasis offers high quality Cloud and GPS Technologies to all its users, which makes this merchandising app even more reliable, as it allows office managers to be on store visits – virtually! Through GPS technology you will be able to track, monitor and observe progress of outside sales agents.

Office managers will also be able to view sales reps positioning and field activities live on the provided map, which allows for office managers to task additional activities if necessary before ending a store visit. Surely, having such a solid and simple way of communication will make all retail visits successful.

When you combine GPS Technologies with Cloud Technologies, you will have the most high quality technologies working in your advantage.

VisitBasis works on Google Cloud, which is a concrete and reliable environment that you can count on for high quality service availability, even if your company is a multinational one that runs in different territories and time zones.

Utilizing Cloud Technologies, allows sales reps to work offline and the system will synchronize all collected data and activities once internet connection is established.

In short, Cloud and GPS Technologies allows sales reps to be completely mobile by using their mobile devices to collect data, place orders, etc. When VisitBasis mobile merchandising app is incorporated into your day to day business operations – sales agents can perform field activities even when they’re offline.

Productivity, time management and sales will improve, because you will have more time to perform quality store visits, tasks and all information get be retrieved right from your mobile device, whether you’re online or offline.

Start using Cloud and GPS Technologies today when you sign up for VisitBasis merchandising mobile app!

Enhance Retail Sales with Images using VisitBasis Mobile Merchandising App!

VisitBasis works seamlessly across iPhones, iPads, and Android smartphones and tablets, so your reps can bring their own devices and save time on training while you save on hardware costs.

Some may say that some of the best and most successful merchandisers are those that use images to draw in consumers and as a tactic to attract customers.

It’s no big secret that we are all attracted to “pretty” things. We all like to look at things that are attractive; displayed in a clever or in new interesting ways and most of us enjoy nice packaging and well displayed products.

We often find new products, because we were attracted to a promotional display or how it was marketed on a magazine or ad. Often, image and marketing has a grand effect on how products are perceived and what audience it targets the most.

As a merchandiser you need to be extremely aware of how your products are displayed in different stores and who the audience is for your product in different territories.

For this reason and many others, it is of extreme importance that as a merchandiser you keep a tally of images for your products, product displays and special promotions for each store you sold your product and/or products to.

Luckily, you can now enhance retail sales with images using VisitBasis Merchandising Mobile App.

When you put VisitBasis Merchandising Mobile App to work to your benefit, you will only excel and you will be able to enhance your retail sales with the usage of images.

You may have an idea for a display that you saw somewhere else – you can upload an image of this into your notes in the VisitBasis Merchandising Mobile App and use this image to execute your store visits, without having to do research or having to go back and finding the ad you got inspiration from.

Using VisitBasis Merchandising Mobile App will save you time and you will be able to use all your images to maximize on retail sales! Perhaps, there’s a certain way of displaying products in certain areas in which you have noticed that attracts customers, you can take a photo of this display and keep as future reference for other product displays and promotions for specific store or locations.

Your ultimate goal as a merchandiser is to optimize all retail sales. You can now benefit from the “take a photo” feature on VisitBasis Merchandising Mobile App as well as on the many other excellent and beneficial features that VisitBasis Merchandising Mobile App has for you as a retail sales expert.