The Special Merchandising of Specialty Stores

Specialty stores and gourmet retailers pose unique challenges when it comes to merchandising. Shoppers know they are paying a premium when shopping at these locations, so they expect higher product presentation standards.

A mobile visual merchandising software can be instrumental when sending out field reps to specialty stores. A state-of-the-art mobile visual merchandising software provides field marketing teams not only the ability to perform in-store activities that include pictures, but also the following:

• Features in mobile visual merchandising software allow field reps to refer to the custom planogram for each store location without having to sort through mounds of paper, increasing planogram compliance. A recent study from National Association of Retail Marketing Services (NARMS) found that retailers who achieve planogram compliance can realize a 7.8% increase in annual sales.
• Some mobile visual merchandising software on the market also provide integration with automatic notification tools. These tools allow automatic messages to be sent to stakeholders when a certain task is completed or when a specific location is visited, which means that mission-critical issues such as out-of-stocks or can be dealt with much faster.
• Because of automated data analysis, mobile visual merchandising software also allows for periodic reporting. This makes it much easier to detect issues such as consistent irregular product condition at a specific key location, so operations can deal with it accordingly.

VisitBasis was designed by merchandisers, for merchandisers. It is a complete mobile visual merchandising software solution that allows you to quickly and easily implement a cost-efficient point-of-sale data collection system with no need for technical knowledge.

Schedule today a VisitBasis Merchandising software demo, or sign up for a free trial!

Watch the below video how VisitBasis Mobile Visual Merchandising Software integrates with a chat solution that allows for instant notification of issues such as out-of-stocks, price discrepancies, and irregular product condition:

 

Increasing the Effectiveness of Visual Merchandising

Visual merchandising is a well-know way to maximize marketing budgets for product manufacturers and retail businesses alike, since improving the visual display of products and services translates into a “silent-selling” technique.

However, merchandising managers and directors often face issues with implementing their plans and displays, mostly because they need to rely on local employees – or even outsourced reps – to follow their instructions and those are, most of the times, thousands of miles away – sometimes with little or no supervision.

Visual merchandising software can be an invaluable tool when it comes to effectively implementing merchandising plans. The dissemination of mobile and cloud technologies mean that visual merchandising software can be the “eyes” of merchandising designers and planners in the field, increasing compliance rates.

Benefits of visual merchandising software include the ability to:

• Request and receive information from field reps and inspectors in custom format.
• Virtually instantly receive as many pictures as necessary from each point of sale.
• Avoid delays in evaluating the implementation of visual merchandising plans due to lost or sluggish paperwork.
• Easily locate and view previous audit/inspection reports on cloud database.

Want to know more about how visual merchandising software can help your company boost sales while keeping the marketing budget down? Sign up today for a free trial of VisitBasis Visual Merchandising Software!

Watch the below video and see how you can access your company’s history of visual merchandising audits and inspections on VisitBasis Visual Merchandising Software: