Mobile Data Collection in Retail and Its Surprising Real-Time Benefit

Mobile data collection apps have revolutionized the way retailers, CPG manufacturers, and sales and marketing companies perform merchandising and other activities at the point-of-sale.

Not that long ago, in order to perform and report in-store activities, field reps relied on the almost-anecdotal process comprised of paper and digital camera and then had to transcribe everything onto computers, sometimes long after completing the actual activity.

With a mobile data collection app, field reps can capture and synchronize answers, pictures and signatures on the spot, translating into more accurate information reaching management, faster.

Surprisingly, the real-time characteristic of mobile data collection apps has led to one additional benefit: Because the focus is no longer in the data collection itself, since it becomes second-nature on a mobile device, field reps can now shift their attention to customers and store managers.

This focus-shifting by-product of mobile data collection apps translates into better relationships with target audiences and decision-makers, with more meaningful information-gathering and, therefore, potentially increased sales and market share.

VisitBasis Mobile Data Collection App allows creating custom task templates for every in-store activity, from planogram checks to customer surveys, and helps you streamline your data collection so your field reps can increase their customer-facing time and be more productive. VisitBasis Mobile Data Collection App is available for both Android and Apple mobile devices, so field reps can keep their own devices and shorten the learning curve.

Sign-up today for a free trial of VisitBasis Mobile Data Collection App!

 

The Best-Kept Secret in Retail Mobile Data Collection

It is no secret that retail-related businesses capture massive amounts of information through field reps using mobile data collection software.

Mobile data collection software can help keep track of product and category availability, pricing, location, presentation, perception, and competition, among others. Therefore it is no surprise that this information is invaluable when it comes to planning and creating future marketing campaigns, and is proven to be decisive on a make-or-break scenario in an industry that deals with the slimmest of margins.

Recent developments in mobile data collection software, moreover, have brought retail mobile data collection to a new, higher level, where all information is interconnected and automatically accessible. It is now possible for a category manager in, let’s say, Cleveland, to know immediately that an out-of-stock of one of his/her products has been detected by a field rep in Paris, France.

State-of-the-art mobile data collection software makes it possible for automatic notifications of less-than-desirable retail situations that may negatively affect sales and, therefore, allows for an immediate action by stakeholders, with less time (and money) lost. Any retail-related business that still has not implemented a mobile data collection software solution should look immediately at the options available on the market.

Watch the below video to see how VisitBasis mobile data collection software sets up automatic alerts for specific retail tasks or locations:

Ready to try the benefits of mobile data collection software? Sign up today at www.visitbasis.com for a free trial, or book a free online demo and let us show you how it works.

Data Collection Software

Data collection software is used for instant and automatic capturing of data and information. Automated data collection uses the latest mobile technologies to provide instant data workflow. Survey and market researchers worldwide use data collection software to achieve better understanding of situations and to get data-driven insights that can force decision-making process.

VisitBasis is a cloud based data collection software helping field reps collect data on their mobile devices. VisitBasis data collection software solution enables automated data collection and is extremely easy to deploy and use. VisitBasis offers companies, the ability to build customizable forms, maintain security and role-based data access and collect data with or without Internet connection. Our comprehensive data collection software provides instant data transfer from the mobile devices of field reps to corporate database as soon as Internet connection is established.

VisitBasis data collection software provides all-in-one solution for users to:

• Build a data collection forms or templates
• Collect the data on a tablet or a smartphone
• Aggregate the collected data on a corporate database
• Export and integrate data with enterprise systems
• Generate different types of analytic reports

Data collection software implementation allows companies to improve accuracy of data collection process, reduce data-entry errors, and increase productivity of field reps that immediately increases the overall efficiency of an organization. With VisitBasis data collection software field reps are enabled to effectively perform tasks and complete more tasks in less time.

To get you data collection software solution completely free, just register at www.visitbasis.com or request a demo to learn more about how it works.

To watch the demo videos, please, follow the links below

https://www.youtube.com/watch?v=PZWt3oVNgmU

https://www.youtube.com/watch?v=Vdlkwh7-Tso

Android & IOS Mobile Data Collection App

Today great number of companies relies on mobile data collection software solutions to enhance interaction between office managers and field teams, improve efficiency and reduce costs. Unlike traditional paper-based approach that is time consuming and subject to data-entry errors, mobile data collection software provides accurate and efficient data transfer directly from your workforce into your workflow. Due to mobile data collection software all the information from the field is uploaded as it is collected to corporate database, which eliminates the time wasted from using paper forms and streamlines your data collection processes.

VisitBasis mobile data collection software allows you to convert your paper forms to mobile task templates, saving time and money with the unique pay-as-you-go SaaS comprehensive data capture solution. Our mobile data collection software is designed to perform merchandising activities, retail audits, store compliance checks, customer surveys, competitor analysis, and market research. This powerful data collection app can work on any Android or iOS mobile device and provides real-time analytic capabilities.

The VisitBasis customizable and easy-to-use mobile data collection forms allow you to put your data into action immediately and easily manage any number of devices and field reps. To supplement data collection with sophisticated data harmonization and aggregation, VisitBasis generates several types of analytic reports with info on user, customer, visit, task, order, timing and location information so you can analyze data at maximum efficiency with just a click of a button and gain important insights into performance.

The key features of the VisitBasis mobile data collection software include:

• Customizable task templates
• Real-time task assignment
• Route optimization
• Real-time data upload
• Instant report viewing
• Multiple data view
• Various analytic reports
• Data export and integration
• GPS-monitoring of field reps
• Mapping functionality
• Bar code scanning
• Built-in image capture
• Electronic signatures
• Role-based data access
• Offline data collection

You can implement VisitBasis data collection software and begin using mobile data collection forms completely free. No license purchase, fees or hidden costs. Just register account at www.visitbasis.com, download free VisitBasis App on Google Play or App Store, and start your data collection automation today! Eliminate paper forms and manual data entry and improve the efficiency of data collection process in your company with VisitBasis.

Choosing the Best Merchandising Software

In our mobile-driven world if you are looking for the most efficient way to plan and manage merchandising activities you should start with adopting proper retail merchandising software. Great number of companies still run their merchandising activities using paper-based forms or general purpose software like MS Word and MS Excel, Google Docs, Notes and etc. They also use traditional ways of communication with field merchandisers – paper reports, phone calls, SMS, and email messages. However, what at first glance seems to be economical and cost-effective, as a matter of fact is time-consuming and unproductive.

In this article you’ll find some evidences of how the implementation of retail merchandising software can help to increase the efficiency of merchandising operations and improve field reps productivity. Here are the key benefits of retail merchandising software, that some of the most experienced and sophisticated retailers use to become more efficient both in the field and in the back-office.

Streamlined merchandising activities and retail data workflow. Retail merchandising software allows you to coordinate all the stages of your merchandising operations to improve your retail management and enhance the productivity of your field teams. Using merchandising software you can easily organize the schedule of visits for any period of time and improve your field team bottom-line by reducing their time traveling to appointments, planning routes and accessing information.

Faster data entry with less errors. Retail merchandising mobile forms are faster than paper forms due automated task templates, drop down lists, bar-code scanner, search boxes and built-in photo-reports. Besides, field reps, who use a retail merchandising mobile application, don’t have to visit the office to provide a report. All the data collected in stores is automatically synced with the corporate database.

Real-time information about store merchandising performance. Through GPS-technology, track your merchandisers positioning and activities live on the map. See merchandising audit and survey results more quickly with activity dashboards and reports. Every mobile activity is GPS and time-stamped. Fraudulent check-ins become easy to detect and dealt with.

Easily find and organize your retail data. Using retail merchandising software you can instantly aggregate store data, anytime get exact data you need due to analytic capabilities and data filters, provide role-based access to information, and easily integrate retail data to your corporate database.

Use the devices your employees already own. Top retail merchandising software solutions work on newer mobile platforms, which enables BYOD policy implementation. Use BYOD policy to leverage common tablets and smartphones in the field so your merchandisers can bring their own devices and be more effective. Field team members will save time on training by using the devices that they already know and you save on hardware costs.

www.visitbasis.com

You can also watch the demo videos to see for yourself how retail merchandising software can help to improve your field team performance.

https://www.youtube.com/watch?v=4-wDpke8JPI

https://www.youtube.com/watch?v=W_fTVjffroI